A successful 40% open response rate indicates that the campaign was well received by Destination Foundation’s guest list. “The response to the e-mail campaign was overwhelmingly positive. The number of guests that attended the charity auction and gala increased by 30% from last year’s event due in part to Vissent’s assistance,” says Tim Hepworth, founder and executive director of Destination Foundation.

Destination Foundation’s marketing, sales and business goals can be met with more ease. It is now in a position to personalize their future marketing campaigns using the customers/guests information that Vissent has provided them. “We would definitely use Vissent again in our future campaigns,” says Tim Hepworth. VSX™ Reporting allows Destination Foundation to track its guests’ entire experience on a one-to-one basis in real time while maintaining the highest level of consumer privacy.

About Destination Foundation
Founded in 1998 by Tim Hepworth in memory of his late partner Jim Poole, Destination Foundation is a San Francisco-based non-profit that grants dream trips to Bay Area residents living with life-threatening illnesses such as HIV/AIDS and breast cancer. Destination Foundation believes that dream trips do not have to be a last wish. They can simply heal the body and spirit, build a memory and provide a welcome respite after a rough round of chemotherapy, or a long hospital stay. These dream trips inspire renewed commitment to the struggle for life and health not only for those with a serious disease, but also for those dealing with depression and isolation, loss of income, and loss of an active lifestyle that often result from the daily battle of a life-threatening illness. For more information, please visit www.destinationfoundation.org.

About Vissent LLC
Vissent develops, integrates and supports an advertisement platform that sends interactive multimedia through e-mail systems directly to the end customer. Real-time reporting, customer intelligence and e-commerce can all be implemented into the e-mail advertisements to reach marketing, sales and business goals. For more information on Vissent LLC visit www.vissent.com.