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What is Spamming?
Spamming is any unsolicited email. Any promotion, information or solicitation that is sent to a person via e-mail, without their prior consent is spam.

Examples of Spamming:
  • Any e-mail message that is sent to a recipient who had previously signed up to receive newsletters, product information or any other type of bulk e-mail, but later Opted-out by indicating to the sender that they did not want to receive additional e-mail would be considered spam.
  • Any message that the recipient feels was sent to them unsolicited is spam.
  • Any e-mail message that is sent to recipients that have had no prior association with the organization or did not agree to be e-mailed by the organization is spam.
What is not spam?
  • An e-mail message is not spam if the recipient in any way has requested e-mail to be sent to them from the sender or sender's organization.
  • An e-mail message is not spam when sent to recipients who have agreed to receive information or promotions from a partner organization.
Why you do not want to spam. The following problems may occur:
  • Upset customers
  • Listed on anti-spam blacklists
  • Loss of Internet access
  • Lawsuits
Spamming is not black and white. What it comes down to is that if the recipient says it is spam, it is.

About Vissent LLC
Vissent develops, integrates and supports an advertisement platform that sends interactive multimedia through e-mail systems directly to the end customer. Real-time reporting, customer intelligence and e-commerce can all be implemented into the e-mail advertisements to reach marketing, sales and business goals. For more information on Vissent LLC visit www.vissent.com.
Of Interest...
Benefits of Direct Marketing
Up from its humble beginnings, email marketing continues to surge forward.
Advertising Evolution
The Evolution of internet-based communication and advertising..
What is Spamming?
It's a gray area. We outline some points to help guide your decisions.
Email Marketing Statistics
E-mail marketing is a boon to businesses embracing the future of direct mail.
Documents
Case Study (150KB)
Non-Profit Organization.
Case Study (164KB)
Retail Clothing Business.