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Who is using e-mail?
Some examples of the types of content that organizations are sending via e-mail:
E-mail is the preferred method of communication. In business, its strategic use can produce positive results. For example customers may want to know the status of their orders or the latest information about products and services. This type of information will retain customers, increasing their satisfaction and increasing revenues. Companies choose e-mail as their method of information delivery for the following reasons: Stated Goals of
Companies' E-mail Marketing Efforts:
©2000 Jupiter Communications Companies have chosen to use e-mail because it is the fastest and least expensive way of communicating with a large number of people. With no printing or postage, e-mail costs pennies a piece. Also, e-mail generates the highest response rates and conversion rates of any direct marketing tool. Average response
rates:
According to Jupiter Communications, the number of unique e-mail marketing messages will grow at a compound annual growth rate of 111% - from 3 billion in 1999 to 268 billion in 2005. To stay competitive, companies should start using e-mail as a marketing tool. About Vissent LLC Vissent develops, integrates and supports an advertisement platform that sends interactive multimedia through e-mail systems directly to the end customer. Real-time reporting, customer intelligence and e-commerce can all be implemented into the e-mail advertisements to reach marketing, sales and business goals. For more information on Vissent LLC visit www.vissent.com. |
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Benefits
of Direct Marketing
Advertising
Evolution
What
is Spamming?
Email
Marketing Statistics 
Case
Study