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But it doesn't stop at plain messages. Technology has made possible visually rich and interactive e-mails, personalized to the recipient, distributed in large numbers, all at a fraction of the cost of mailing a letter. With this in mind, increasing numbers of businesses have begun using these advanced e-mail techniques to augment, and even replace, more traditional marketing methods. E-mail campaigns can help you: Lower Cost of Customer Acquisition and Maintenance The cost of sending a traditional marketing mailer is significantly higher than sending the equivalent e-mail. Postage alone far outweighs the per-message cost of sending your message digitally, not to mention the cost of materials and printing. Increase Revenue Besides lowering costs, e-mail campaigns can significantly improve revenues as well. By providing a method of reaching more potential customers with a well-targeted message in a timely fashion, businesses are able to realize a significant increase in customer response. Track Customers E-mail campaigns offer a wealth of tracking tools unavailable to the traditional methods. When a standard mailer is posted, it's gone beyond your ability to effectively track. A mailed brochure may lead to a happy customer.or be dropped unopened into the trash. Either way, you have no information with which to base your future decisions. The right e-mail tool offers a wealth of information at your immediate disposal. Who opened the e-mail, what links did they follow, how long did they have a particular page open, to whom did they forward the message, and much more. With unique i.d. coupons and integrated e-commerce content, you can even track which customers purchased particular items. Even negative results like invalid addresses and "unsubscribe" responses are useful in focusing future efforts. Improve Marketing Effectiveness By utilizing the correct tools and analyzing your results, e-mail campaigns offer a wealth of advantages over older methods. E-mail takes us from paper to interactive media, engaging the customer's mind. It takes us from static text and pictures to multimedia-rich streaming and interactive content, grabbing the recipient's attention and keeping them focused. And unlike more traditional methods, e-mail is what the industry describes as highly "viral" -- messages are easily copied and forwarded to anyone your recipient wishes, postage not required! Promote Communication From simple questions to purchase requests, a response to your e-mail is just a click away. With little effort and no cost to the customer, there is almost no barrier to communication. Furthermore, the immediate nature of e-mail allows you the ability to respond to requests immediately, reducing the window through which potential customers might go elsewhere. About Vissent LLC Vissent develops, integrates and supports an advertisement platform that sends interactive multimedia through e-mail systems directly to the end customer. Real-time reporting, customer intelligence and e-commerce can all be implemented into the e-mail advertisements to reach marketing, sales and business goals. For more information on Vissent LLC visit www.vissent.com. |
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