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During this time, the US Department of Defense's research into computer networks was well underway, resulting in the embryonic ARPANET - the forerunner to the now global Internet. The first ARPANET network e-mail message was transmitted in 1971. In the late-1970's and 1980's, the phenomenal growth of personal computers (Apple II 1978 - 1985; IBM PC 1983 and Apple Macintosh 1984) created a whole new genre of e-mail technologies. Some of these systems were proprietary 'dial-up' systems such as MCI Mail, EasyLink, Telecom Gold, One-to-One, CompuServe, AppleLink etc. For two people to exchange messages remotely on these systems they had to both be subscribers. The proprietary systems did not generally interoperate or transmit messages from one to another, or those few that did were notoriously unreliable - a reason for the eventual demise of most of these systems. To circumvent this limitation, companies and enthusiasts were setting up 'bulletin board systems' (BBS) which were often used both to send/receive messages and to exchange information. Today, e-mails are used for anything from formal corporate communication to social communication. Advertisements soon became a part of the e-mail era, first with text only versions then HTML-based ads with offered graphic and color capabilities. But both approaches still provided only static ads. Vissent LLC goes one step further in delivering rich e-mail applications to the customer. It uses highly interactive multimedia, which is rapidly becoming the third generation of e-mail advertisement. Interactive multimedia brings stickiness to the process. It aims to engage the customer longer on the e-mail/advertisement; exactly what all advertisers are looking for. At the same time, the technology allows the advertiser to collect data about the recipient's viewing or reading behavior permitting analysis at individual or aggregated levels on the response to the ad. This additional functionality, offered through Vissent's VSX Technology, is a key benefit of the new multimedia approach. Vissent and its VSX Technology are paving the way for future e-mail applications giving corporations a new channel to communicate with and bring customers to their websites and physical stores. About Vissent LLC Vissent develops, integrates and supports an advertisement platform that sends interactive multimedia through e-mail systems directly to the end customer. Real-time reporting, customer intelligence and e-commerce can all be implemented into the e-mail advertisements to reach marketing, sales and business goals. For more information on Vissent LLC visit www.vissent.com. |
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